GREG JONES | BUILT WITH AI
BUILT WITH AI LAB
You're working too hard to still be guessing your next move.
Who to sell to. What to sell them. What your competitors are really doing. How to make AI work for your business.
Put AI to work on one real business decision at a time. It analyzes your customers, your deals, and your competitors, researches where you have gaps, and turns what it finds into business intelligence you can act on. In about an hour you have a clear answer, a finished business asset you can use, and your next move. The kind of decision work that usually gets delayed because doing it well takes too much time.
Or jump straight to the problem you need to solve:
$497 per course · Buy any one, or several · Instant access
A confident wrong answer can waste your next 90 days.
• Wrong customer.
• Wrong offer.
• Wrong reaction to a competitor.
ChatGPT can give you all three in thirty seconds. The risk is acting before AI has seen which customers made you money, why you lost the deal, or what competitors actually changed.
AI can give you an answer. Built With AI Lab makes it check the answer against your evidence before you act on it.
Research, analysis, and a decision, in about an hour.
Speed
The research and analysis that usually gets delayed happens in one sitting. You answer questions; AI does the digging.
Intelligence, not opinions
Every answer is built from your real customers, deals, and competitors. Then AI tries to find where its own answer is wrong before you act on it. Not generic advice with your company name pasted in.
Something your business can use
You leave with something your business can use tomorrow: a customer profile, an offer, a competitive brief, a working AI Brain, or an AI operating plan.
Which problem do you need to solve?
Five business problems. Five focused courses. Start with the one costing you most now.
WHO SHOULD WE SELL TO?
Find Your ICP With AI
Find the customers most worth pursuing.
Stop wasting sales time on the rest.
Know which customers are most worth pursuing.
See why they buy, who signs, and what creates urgency.
Stop spending sales time on low-fit prospects.
Starting from zero? Build a market-backed starting case and a 30-day test.
How it works: a short interview gives AI the facts. It analyzes your customer evidence, or market evidence if you're starting from zero, checks the answer before you act, and hands you the finished profile. You decide who to pursue.
WHAT YOU LEAVE WITH
One-page ideal customer profile: best-fit buyer, trigger, decision-maker, disqualifiers
A prospect scorecard you can use immediately
A 30-day validation plan if you're starting from zero
Bring: 8+ customers you'd clone and 3 you wouldn't. Starting from zero? Bring what you plan to sell, 3–5 competitors, and any buyer conversations.
WHAT SHOULD WE SELL THEM?
Build Your Offer With AI
Find what's stopping the right buyer from saying yes. Fix that, not everything else.
Find the one constraint hurting the sale.
Cut deliverables, bonuses, and complexity that do not earn their place.
Build around the outcome the buyer values most.
Test whether the offer makes sense without you explaining it.
How it works: AI takes your customer, your wins and losses, your objections, and your proposal, finds the one thing hurting the sale, and rebuilds the offer around what buyers value. You set the price.
WHAT YOU LEAVE WITH
One-page Offer Brief: buyer, outcome, proof, price logic, and primary sales constraint
An offer you can explain in one sentence
The opening paragraph of your next proposal
Bring: your current offer, price, one proposal, 3 wins, 3 losses, and common objections. Starting from zero? Bring your ideal customer, expertise, and 3–5 competing offers.
WHAT ARE OUR COMPETITORS REALLY DOING?
Competitive Intelligence With AI
Before you cut price, copy a competitor, or change strategy. Find out what the evidence actually says.
Map likely competitors and the alternatives buyers choose instead.
Compare who they target, what they sell, how they position it, and pricing where available.
Test the competing explanations behind one real decision.
Know what to do, what to stop, and what to watch next.
How it works: bring one decision. AI maps your competitors and the alternatives buyers choose, pulls out their offers, customers, messaging, and pricing where available, and tells you what the evidence supports. You get intelligence, not the loudest story.
WHAT YOU LEAVE WITH
A one-page Competitive Decision Brief: who your buyers really choose instead of you, why those alternatives win, your edge, and what to do about each one.
The line your salespeople say when a buyer asks, "Why not them?"
A short watch list: the few things worth watching, and what would change your decision.
Bring: one real decision plus whatever you already have on competitors, alternatives, and lost deals. The course helps uncover what you may be overlooking.
One unnecessary price cut can cost more than this course on a single deal.
WHAT DOES OUR AI KNOW ABOUT US?
Build Your Company's AI Brain
Stop re-explaining your business to AI.
Give AI your customer, offer, positioning, voice, strategy, and priorities once.
Start every conversation in that project with the same company context.
Catch contradictions before AI repeats them confidently.
Make AI say “not in my files” when the answer is not there.
How it works: AI interviews you, drafts the six company files, checks them against each other, and marks what is unverified. Load them into one project and every conversation in that project starts with your business context.
WHAT YOU LEAVE WITH
A working AI Brain: one project, instructions, and your core company context files
One trusted starting point for marketing, sales, strategy, and operations work with AI
Five test questions before you rely on it
Bring: what you already have written about your business: a customer profile, an offer page, a competitive brief, an About page, and two or three things you actually wrote. No documents? The AI interviews you.
WHERE SHOULD AI BE USED IN OUR COMPANY?
AI Foundations for Founders, Leaders & Teams
Your company already has an AI strategy.
It's whatever each person decided on their own.
Decide where AI should help—and where it should not.
Name the data and work that need tighter boundaries.
Keep a human owner on every meaningful use.
Choose the first three uses worth testing now.
How it works: you describe roles, workflows, priorities, and data limits. AI maps where it creates leverage, where the downside is too high, and who stays accountable, then produces the plan and the first three uses.
WHAT YOU LEAVE WITH
A one-page AI Operating Guide your team can follow without asking
Your first three AI uses, each with an owner, a human check, and a two-week measure
A fifteen-minute meeting agenda that puts the whole team on one plan
Bring: your main roles and workflows, known AI use, sensitive-data limits, any AI-related contract constraints, and your top three priorities.
SHOULD I TAKE MORE THAN ONE?
Your customer, your offer, and your competitive strategy should agree with each other. Most don't.
Who to pursue — Find Your ICP With AI
What to sell — Build Your Offer With AI
How to respond — Competitive Intelligence With AI
Start with the problem costing you most. Take all three and each decision strengthens the others.
Three decisions. One business strategy. $1,197 instead of $1,491.
$1,197
Save $294
Buy a course when the problem is costing you now.
You own or lead a real business.
The problem is costing money, time, or momentum this month.
You want a decision and something usable —not more AI education.
Solo owners, small firms, and leadership teams are welcome.
No AI tricks. No generic prompt packs. No real business problem? Do not buy one.
For 25 years, Greg's work required separating convincing stories from evidence strong enough to act on.
In U.S. intelligence and cybersecurity, being confidently wrong is expensive. Greg Jones founded Mandiant Labs and spent 25+ years testing assumptions, looking for what did not fit, and making decisions from incomplete information.
Built With AI Lab applies that discipline to your business—without the advisory engagement.
Questions
How is this different from a typical AI course?
You do not just watch lessons about AI. You work on one real business problem. AI analyzes your information, challenges its first answer, and helps produce the finished business asset. You make the decision.
How long does it take?
About an hour once your inputs are ready. We tell you what to gather before you start.
I'm starting from zero. No customers yet.
You can still use the ICP and Offer courses. AI builds the strongest starting case from market evidence, marks what is still unproven, and gives you a 30-day plan to test it.
Which AI do I need?
ChatGPT or Claude. A free account works for Courses 1, 2, 3, and 5. For the AI Brain course, use an account that supports a project with at least six uploaded knowledge files and project-level instructions; we recommend a paid account for this course
Can't I just use ChatGPT?
Yes. ChatGPT will give you an answer for free. What it won't do on its own is force that answer back through your customer history, your losses, your competitor evidence, and your operating constraints to find where it may be wrong. That's what you're paying for.
Do I need to be a big company?
No. You need a real business problem worth solving. Solo owners and small firms are welcome.
Is this the same as working with Greg?
No. The Lab gives you the method without the advisory engagement. If the problem turns out to be bigger than one decision, you can talk with Greg about deeper help.
What if I get stuck?
Email us. A person answers. If you've done the interview and run the prompts and you're stuck, a person will help you find where and get you moving again.